As a business owner, you know that marketing is key to achieving your goals. However, the problem is that many companies don’t budget for marketing and spend too much money on their comprehensive marketing plan. …

Projecting brand relevance is a critical component of any marketing strategy. And while it’s essential to have your finger on the pulse of what’s happening now, it’s also necessary that you’re thinking about the future. What are consumers going to be interested in? How will they react to new trends…

El Paso native Justin Kaufman is known for his passion for fitness and his success in business. He has a hard work ethic and believes that persistence can lead to great things. He encourages others to reach their goals and show grit and determination. Justin was instilled with a work…

The goal of skilled marketing is to understand your customers’ needs and translate them into effective marketing strategies. As social media platforms evolve, younger audiences are looking for brands that are more innovative and connect with them through different mediums. Because of this, marketers have to adapt to these new…

Marketing is an important part of any business plan, but it can be difficult to know how to reach your audience. One of the most common questions marketers have involves figuring out what marketing strategies are best for different generations. …

Employees who are passionate about their work are usually more productive and fulfilled than those who lack passion. They attribute their success to their love for what they do and how they are motivated by their mission. …

It is more important than ever for startups to focus on sustainable growth in today’s fast-paced and ever-changing world. Here are a few tips to help your startup achieve this goal: Establish realistic goals and timelines. It is crucial to set achievable goals and be realistic about how long it…

The year 2020 brought significant change in a variety of industries. Due to the global pandemic, many businesses experienced the adverse effects of the virus. However, despite the challenges that they have faced, there are still opportunities for learning and optimism. …