Attracting a Younger Crowd to Your Business | Justin Kaufman | El Paso

Justin Kaufman
2 min readApr 4, 2023


The goal of skilled marketing is to understand your customers’ needs and translate them into effective marketing strategies. As social media platforms evolve, younger audiences are looking for brands that are more innovative and connect with them through different mediums. Because of this, marketers have to adapt to these new paradigms and create effective marketing strategies that are geared toward the younger generations. Understanding the needs of the younger generation is very important for brands to be successful in their efforts to connect with them.

One of the best ways to connect with Gen-Z and Millennial audiences is through social media. There are a variety of platforms that are commonly used by young people, such as Instagram and TikTok. In addition to being able to create content, these platforms also allow brands to evolve and develop new marketing strategies.

TikTok has a variety of trending sounds that grow in popularity each week. Every influencer or brand that uses this platform gets more views and exposure because their videos are featured on the “For You” page, which is designed to help spread content to global audiences. However, you want to make sure that you are approaching a trend in a manner that will reinforce your brand’s purpose rather than confuse viewers.

Most of the time, the younger generation is focused on creating content and taking cues from the leading producers on social media. This is why it’s important that you work with influencers. According to a study, 50% of Gen-Zers are more likely to trust recommendations from digital creators. However, it’s also important to make sure that your campaigns are still relevant and authentic. If your marketing campaign is not genuine, it could backfire.

A solid visual brand image can help differentiate your company from other brands in the industry. You can also use the design elements of your brand to create inspirational messages that will resonate with your target audience. Online tools and software allow you to create professional-looking social media content without the need for a graphic designer. Having a variety of pre-designed templates can help you create compelling content.

Social media platforms are also known to help companies reach out to their customers and make them feel more engaged. One of the most important factors that you should consider when it comes to building a strong relationship with your customers is adopting a customized approach when it comes to responding to them. This method will allow you to make them feel valued and included in the conversation. Feedback, regardless of how positive or negative it is, is vital to maintain a positive relationship with your audience.