Business Lessons From the Pandemic | Justin Kaufman

Justin Kaufman
2 min readDec 29, 2022

The year 2020 brought significant change in a variety of industries. Due to the global pandemic, many businesses experienced the adverse effects of the virus. However, despite the challenges that they have faced, there are still opportunities for learning and optimism. As with any hardship, there are lessons to be learned, and the pandemic came with no shortage of valuable lessons that business leaders can now apply to their everyday lives.

Flexibility Isn’t a Setback

The pandemic forced entrepreneurs to rethink how they communicate with their customers and communities. It also gave them the opportunity to adapt to new ways of doing business. Business owners shifted their focus away from traditional in-person events and toward digital platforms. With the ongoing digitalization of industries, this was an important lesson to learn, especially as it will spur continued innovation and allow entrepreneurs to embrace the advantages of being flexible.

Patience Is a Necessary Business Component

Most of us have learned that it is imperative to be aware of the various challenges that our partners, employees, and families are going through. They are all dealing with different issues that cannot be seen through the lens of a phone call or Zoom. This has reinforced the idea of patience and communication in the workplace, creating better family atmospheres.

Every Individual Is Important

In 2020, many companies realized that without their essential workers, they would not be able to function. This has made it important for business leaders to rethink the level of care and respect that they provide to their team members. This has led to a shift in the way the world views employees on all rods of the ladder. Before, people who were considered low-tier or replaceable weren’t regarded as essential to the success of the organization. Nowadays, we have seen a significant shift in this, and these essential employees are now a bigger priority in the eyes of corporate leaders.

Leaders Must Be Listeners

The pandemic taught us that the world needs thought leaders who are more engaged in listening than they are in speaking. As the need for new ideas and innovative thinking increases, most leaders are focused on using technology to drive change. However, culture is not driven by computers. Instead, it is driven by people. The future will only be formed through the understanding of people and the innovation of empathy in order to lead to an organization’s success.

Originally published at on December 29, 2022.