Marketing to Different Generations | Justin Kaufman

Justin Kaufman
2 min readFeb 27, 2023

Marketing is an important part of any business plan, but it can be difficult to know how to reach your audience. One of the most common questions marketers have involves figuring out what marketing strategies are best for different generations. The tips in this blog post will help you market products or services to different generations and get them interested in buying.

1) Understand Who Your Target Audience Is

First, it’s important to understand who your target audience is. There are many different ways to market goods and services depending on the age group that you’re trying to reach out to. For example, if you want people in their teens and young adults as your primary customers, social media marketing could be a great way to go. However, if you want to market to people in their 50s and 60s, print ads or commercials may be more effective.

2) Know What Social Media Platforms Your Target Audience Is On

Just as there are various ways to market your products or services, depending on who you’re targeting, social media platforms differ based on age group. For example, if you want young people as customers, they likely spend time on Facebook and Instagram. However, if you want to market goods or services to people in their 50s and 60s, it’s likely they aren’t going on Facebook that often. Instead of spending time trying a platform where you’re not going to get much engagement, focus your efforts around the social media platforms that are most popular with your target audience.

3) Look at the Past to See What Marketing Has Worked for Different Generations

One of the biggest mistakes marketers make is trying something they think will work but haven’t tested. If you want to market your product or service effectively across different generations, then it’s important to look back and see what has worked in the past with other companies. This doesn’t mean copying what they did, but understanding the strategies that have successfully gotten different generations to buy.

4) Know What Trends Are Popular Across Different Generations

Marketing isn’t just about winning over the customers you want. It’s also important to know what trends are popular across different generations so that your product or service works well with current customer behavior and preferences. For example, if most of your target audience is young people, it’s important to know that they’re likely interested in sustainable products and services.

Originally published at on February 27, 2023.